Meet the Founders

  • Anna Wenstch

    Co-Founder

    Originally from Germany and self-introduced to New Zealand, Anna is passionate about habitat protection and threatened species conservation. She has worked with Kiwi, Korora, Whio, Shorebirds and other critters, and loves supporting community environmental groups in her spare time.

  • Callum Armstrong

    Co-Founder

    Callum spends his days at the intersection of business and conservation. As a marketer and entrepreneur by trade, he believes that if we want to create a future where nature thrives, we need to change the culture and behaviour of humanity into one where biodiversity is valued. That starts with awareness and connection.

"Most people do care, but if you make it hard for people to care, it's not going happen. So we are making it easy for people to get involved."

- Anna Wentsch -