Our values are at the heart of what we do and the way in which we are building a community of people helping nature.

Integrity

When you interact with us, what you see is what you get. We are honest, transparent, and follow through on our promises.

Custodianship

We have a responsibility to take care of the wellbeing of our planet. This means giving a voice to life that can't speak for itself by raising awareness and resources for nature (and the people helping nature).

optimism

We are future focused, creating positive change rather than dwelling on the problems of the world and pointing blame. This means giving more energy to solutions and having a positive impact on tomorrow.

unity

When we come together, great things happen. Our role is one of a connector, bringing people together for the greater good.

simplicity

We make it easy for people to care by sharing insightful content about conservation and breaking it down into language that everyone can understand.